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Aunt Jemima brand, image to be dropped, PepsiCo announces | CBC News

Aunt Jemima brand, image to be dropped, PepsiCo announces | CBC News

PepsiCo Inc will change the title and model picture of its Aunt Jemima pancake combine and syrup, it stated on Wednesday, dropping a mascot criticized for a racist historical past.

Main firms have joined the worldwide outcry over systematic racism sparked by George Floyd’s dying, however there are rising requires corporations to place their phrases into motion. 2:02

PepsiCo Inc will change the title and model picture of its Aunt Jemima pancake combine and syrup, it stated on Wednesday, dropping a mascot criticized for a racist historical past.

The brand of the greater than 130-year-old model options an African American lady named after a personality from 19th-century minstrel reveals. The offensive caricature is rooted in a stereotype of a pleasant Black lady working as a servant or a nanny for a white household.

The model has confronted social media backlash and requires a boycott in current days, amid widespread protests over racism in the USA after the dying of George Floyd, a Black man, in police custody in Minneapolis.

“We acknowledge Aunt Jemima’s origins are primarily based on a racial stereotype,” stated Kristin Kroepfl, vice-president and chief advertising officer, Quaker Meals North America, in a press release.

“As we work to make progress towards racial equality by means of a number of initiatives, we additionally should take a tough take a look at our portfolio of manufacturers and guarantee they replicate our values and meet our shoppers’ expectations.”

A brand new title and brand weren’t introduced, although Quaker stated packages with out the Aunt Jemima picture will begin showing within the fourth quarter of 2020.

PepsiCo additionally introduced on Tuesday a set of initiatives price greater than $400 million US over 5 years to assist black communities and improve black illustration at PepsiCo.

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