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AMD launches Radeon RX 6000M GPUs for gaming laptops

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AMD launches Radeon RX 6000M GPUs for gaming laptops

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Advanced Micro Devices introduced the new AMD Radeon RX 6000M Series Mobile Graphics chips for gaming laptops today.

The company made the announcement at the virtual Computex 2021 event in Taiwan, where AMD CEO Lisa Su delivered a keynote speech.

AMD also introduced the AMD Advantage Design Framework, the result of a multi-year collaboration between AMD and its global PC partners to deliver premium, high-performance gaming laptops. Combining AMD Radeon RX 6000M Series Mobile Graphics, AMD Radeon Software, and AMD Ryzen 5000 Series Mobile Processors with exclusive AMD smart technologies and other advanced system design characteristics, AMD Advantage systems are designed to deliver high-end gaming experiences.

The first AMD Advantage laptops are expected to be available from big computer makers beginning this month. In her keynote speech, Su also showed off AMD’s new 3D chiplet technology – a breakthrough in packaging technology that combines AMD’s innovative chiplet architecture with 3D stacking using an industry-leading approach to deliver significant processor performance gains.

AMD demonstrated the first application of its 3D chiplet technology with AMD 3D V-Cache for its leadership AMD Ryzen 5000 Series processors. On top of that, Su said that the latest Tesla Model X and Model S electric vehicles’ infotainment systems are powered by an AMD Ryzen embedded processor and an AMD RDNA 2-based GPU.

And Su said custom AMD RDNA 2 graphics will bring ray-tracing and variable rate shading capabilities to Samsung’s next-generation flagship SoC for mobile devices. AMD also showed the first public competitive demonstration of 3rd Gen AMD Epyc processors compared to the latest Intel Xeon Scalable processors, showing 3rd Gen EPYC outpacing the competition in a common e-commerce application.

“At Computex, we highlighted the growing adoption of our high-performance computing and graphics technologies as AMD continues setting the pace of innovation for the industry,” said Su in her speech. “With the launches of our new Ryzen and Radeon processors and the first wave of AMD Advantage notebooks, we continue expanding the ecosystem of leadership AMD products and technologies for gamers and enthusiasts. The next frontier of innovation in our industry is taking chip design into the third dimension. Our first application of 3D chiplet technology at Computex demonstrates our commitment to continue pushing the envelope in high-performance computing to significantly enhance user experiences. We are proud of the deep partnerships we have cultivated across the ecosystem to power the products and services that are essential to our daily lives.”

In addition, AMD unveiled AMD FidelityFX Super Resolution (FSR), a spatial upscaling technology designed to boost framerates up to 2.5 times in select titles and deliver a high-quality, high-resolution gaming experience. More than 10 game developers plan to integrate FSR into their top titles and game engines in 2021, with the first games supporting FSR expected to be available later this month.

Gaming laptops saw 27% growth in units sold during 2020, as the pandemic inspired people to play more games while sheltering in place. Overall, Su has said that AMD is gaining market share, and the company’s Computing and Graphics segment reported last quarter that revenue increased 46% year-over-year and 7% quarter-over-quarter, primarily driven by Ryzen processor and Radeon graphics product sales growth, with revenue share doubling over the last two years.

“It’s been an exciting year and we are bringing that excitement to Computex,” said Sasa Marinkovic, global gaming marketing director at AMD, in a press briefing. “When we introduced the RDNA 2 architecture, we said that it was highly scalable. And we are bringing that scalability into the laptops. It is very power efficient, which makes it very suitable for gaming laptops. This is where the RDNA 2 architecture is truly going to shine.”

AMD Radeon RX 6000M Series Mobile Graphics

Above: AMD Radeon RX 6800M

Image Credit: AMD

The AMD Radeon RX 6000M Series mobile graphics processing units (GPUs) are built on the AMD RDNA 2 gaming architecture. They deliverup to 1.5 times higher performance or up to 43% lower power at the same performance level compared to AMD RDNA architecture GPUs. They also bring advanced technologies such as AMD Infinity Cache and DirectX Raytracing (DXR) to next-gen laptops.

The AMD Radeon RX 6800M GPU supports 1440p/120 FPS performance with a blend of raytracing, compute, and traditional effects for visuals. The AMD Radeon RX 6700M GPU offers 1440p/100FPS gaming performance, next-level visuals, and efficiency designed for the new generation of advanced gaming and content creation laptops. The AMD Radeon RX 6600M GPU is designed to deliver high refresh rate 1080p/100FPS gaming for lightweight laptops.

The AMD Infinity Cache has up to 96MB of last-level data cache integrated on the GPU die, which reduces latency and power consumption to deliver higher gaming performance than traditional architectural designs. The AMD Smart Access Memory unlocks higher performance for select AMD-powered laptops by providing AMD Ryzen processors with access to the entire high-speed AMD Radeon GDDR6 graphics memory.

The AMD SmartShift Technology dynamically shifts laptop power between AMD Ryzen Mobile Processors and AMD Radeon Graphics, providing an additional increase in gaming performance. The AMD Radeon Chill is a power-saving feature that helps save battery by regulating frame rates based on in-game movements. And AMD FidelityFX, supported by more than 45 titles, is an open-source toolkit of visual enhancement effects for game developers available through AMD GPUOpen. It includes a collection of rasterized lighting, shadow and reflection effects, as well as the new AMD FidelityFX Super Resolution technology, that can be integrated into the latest games with minimal performance overhead.

The 6800M has 12GB of memory, operates at 2,300MHz, and runs on 145 watts for 1440p gaming. The 6700 has 10GB of memory, runs at 2300MHz, and runs on 135 watts. The 6600M has 8GB of memory, operates at 2177MHz, and consumes 100 watts. The latter focuses on 1080pm gaming.

AMD Advantage

Above: Asus ROG Strix G15 laptop

Image Credit: AMD

AMD Advantage laptops are optimized to deliver over 100FPS gaming in today’s most visually demanding titles, all-day battery-powered video playback (10-plus hours) 144Hz-plus high-refresh rates, vividly bright (300+ nits) displays, and custom-tuned thermals for cool operation during continuous gameplay.

Several AMD Advantage gaming laptops are expected to be available in 2021. The ROG Strix G15/17 AMD Advantage Edition gaming laptops are expected to be available beginning in early June at Best Buy and other leading retailers. The HP Omen 16 laptop, featuring AMD Radeon RX 6600M GPUs, AMD Ryzen 9 5900HX Mobile Processors, and AMD smart technologies, are expected to be available soon at JD.com. AMD Advantage laptops from Lenovo and MSI are expected to be available later this year. The HP Omen 16 features 16 hours of battery life for playing videos.

“We want to make sure that the kind of laptops that they are purchasing that have all AMD processors inside deliver great gaming experience,” Marinkovic said. “When [computer makers] are choosing the CPU and GPU, that is an incredibly important decision. However, there’s so much more that they need to take into consideration. And that is how the CPUs and GPUs are going to be powered, cooled, what battery size they’re going to be supporting on that laptop, what display they’re going to be using in terms of the screen size, resolution, the refresh rate, color gamut and so on.”

This feels like a page from Intel’s book, with its Intel Inside marketing program. If a laptop doesn’t meet all of the design framework guidelines, it won’t carry the AMD Advantage brand. But it will work with other competing chips so long as it meets the guidelines, Marinkovic said.

AMD FidelityFX Super Resolution

AMD FidelityFX Super Resolution (FSR) offers broad support on more than 100 AMD processors and GPUs as well as competitor GPUs. FSR offers four quality settings allowing gamers to adjust the balance between image quality and performance based on their preferences with features including raytracing. FSR offers up to 2.5 times higher performance in “performance” mode than native resolution gaming in select titles.

FSR is an open-source solution based on industry standards, making it easy for developers to integrate the technology into new and existing titles.

“FSR is built around the state-of-the-art spatial upscaling algorithms, and delivers that great gaming experience in super high-quality edges and distinctive pixel detail,” said Marinkovic.

The quality modes include ultra quality, quality, balanced, and performance.

“So that the gamers can really choose between performance and image quality and what matters the most in the particular game,” Marinkovic said. “When you look at the FSR, it not only works in our hardware, but it also works across a wide variety of our competitors’ hardware, including their most widely used GPU. In quality mode settings, you’re getting 41% increase with FSR. And that is truly amazing.”

Meanwhile, AMD is also introducing new AMD Ryzen Pro 5000 desktop processors for business computers. They have up to eight computing cores and run on 65 watts (three models) or 35 watts (three models), said Robert Hallock, director of product marketing at AMD, in a press briefing.

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Lucidworks: Chatbots and recommendations boost online brand loyalty

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Who is loyal

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Pandemic-related shutdowns led consumers to divert the bulk of their shopping to online — and many of those shoppers are now hesitant about returning to stores as businesses begin to open back up. A recent survey of 800 consumers conducted by cloud company Lucidworks found that 59% of shoppers plan to either avoid in-person shopping as much as possible,  or visit in-person stores less often than before the pandemic.

Above: Shoppers across the U.S. and U.K. agree that high-quality products, personalized recommendations, and excellent customer service are the top three reasons they’re brand-loyal.

Image Credit: Lucidworks

As the world stabilizes, shoppers want brands to provide a multi-faceted shopping experience — expanded chatbot capabilities, diverse recommendations, and personalized experiences that take into account personal preferences and history, Lucidworks found in its study. More than half of shoppers in the survey, 55%, said they use a site’s chatbot on every visit. American shoppers use chatbots more than their counterparts in the United Kingdom, at 70%.

The majority of shoppers, 70%, use chatbots for customer service, and 53% said they want a chatbot to help them find specific products or check product compatibility. A little less than half, or 48%, said they use chatbots to find more information about a product, and 42% use chatbots to find policies such as shipping information and how to get refunds.

A quarter of shoppers will leave the website to seek information elsewhere if the chatbot doesn’t give them the answer. Brands that deploy chatbots capable of going beyond basic FAQs and can perform product and content discovery will provide the well-rounded chatbot experience shoppers expect, Lucidworks said.

Respondents also pointed to the importance of content recommendations. The survey found that almost a third of shoppers said they find recommendations for “suggested content” useful, and 61% of shoppers like to do research via reviews on the brand’s website where they’ll be purchasing from. A little over a third — 37% — of shoppers use marketplaces such as Amazon, Google Shopping, and eBay for their research.

Brands should try to offer something for every step in the shopping journey, from research to purchase to support, to keep shoppers on their sites longer. How online shopping will look in coming years is being defined at this very moment as the world reopens. Brands that are able to understand a shopper’s goal in the moment and deliver a connected experience that understands who shoppers are and what they like are well-positioned for the future, Lucidworks said.

Lucidworks used a self-serve survey tool, Pollfish, in late May 2021 to survey 800 consumers over the age of 18—400 in the U.K. and 400 in the U.S.—to understand how shoppers interact with chatbots, product and content recommendations, where they prefer to do research, and plans for future in-store shopping.

Read the full U.S./U.K. Consumer Survey Report from Lucidworks.

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Breakroom teams up with High Fidelity to bring 3D audio to online meetings

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Breakroom teams up with High Fidelity to bring 3D audio to online meetings

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Social meeting space Breakroom has integrated High Fidelity‘s 3D audio into its 3D virtual world for social and business events.

The deal is a convergence of some virtual world pioneers who have made their mark on the development of virtual life. Philip Rosedale is the CEO of High Fidelity, and he also launched Second Life in 2003. And Sine Wave Entertainment, the creator of Breakroom, got its start as a content brand in Second Life before it spun out to create its own virtual meeting spaces for real world events.

Adam Frisby, chief product officer and cofounder of Sine Wave, said in our interview conducted inside Breakroom that the High Fidelity spatial audio will help Breakroom create a triple-A quality experience in a virtual world.

“The real benefit of having 3D audio in a virtual world like this is you can have lots of conversations going on simultaneously,” said Frisby. “3D audio is the only way to replicate the real-world experience in an online environment. You can have a 150-person conference and end up with 10 groups of people talking at the same time. That has helped us with engagement.”

Above: Breakroom lets an event have dozens of simultaneous conversations where people don’t talk over each other, thanks to High Fidelity.

Image Credit: Sine Wave

Most online events get engagement times of 20 or 30 minutes. But Breakroom’s average events, ranging from 600 to 1,000 attendees, have engagement times of an hour and 40 minutes, Frisby said.

Sine Wave’s Breakroom draws heavily on lessons learned in Second Life to create a frictionless, mass market, user-friendly virtual world.

“You can hear everything better with High Fidelity,” said Rosedale, in our interview in Breakroom. “Breakroom combines low-latency server-side video and spatial audio in a way that lets you hold an event like it’s in the real world.”

High Fidelity is a real-time communications company. Its mission is to build technologies that power more human experiences in today’s digital world. The company’s patented spatial audio technology, originally developed for its VR software platform, adds immersive, high-quality voice chat to any application — for groups of any size. You can really tell how close you are to someone in a High Fidelity space when they talk to you, as voices become fainter the farther away they are.

“We are super excited about this general direction and we wound up building the audio subsystem and extracting that first,” Rosedale said. “It works well where there is no possibility of face-to-face meetings.”

breakroom 3

Above: I could hear Philip Rosedale’s voice clearly in this conversation in Breakroom.

Image Credit: Sine Wave

Spatial audio in a 3D virtual world helps encourage spontaneous conversations into a fun, productive setting, in a way that flatscreen video calls and webinars simply can’t match, Frisby said. It’s easy to tell in Breakroom who is speaking to you, and from what direction.

It took me a little while to figure out how to unmute my voice. Rosedale was jumping up and down while we were talking.

“It’s all remote rendered. And that means that we can bring people in on a variety of platforms,” Frisby said. “No matter what your target hardware is, you can actually get in here and still get good high fidelity. It’s a good quality 3D rendering experience here regardless of what device you’re on.”

I asked Rosedale if he could hear me chewing lettuce, which sounded very loud on my headsets. But he said no. It definitely helps if you have good headsets with 3D audio.

Breakroom is being used by organizations like Stanford University, the United Nations, and The Economist. Breakroom runs on any device with a Chrome browser, offering good 3D graphics and audio quality, with no installation required.

Frisby said that Breakroom is also a way for companies to enable remote workers to gather and meet each other in more relaxed environments as if it were an intermediate space between online-only environments and going back to work in offices.

breakroom 4

Above: Breakroom and High Fidelity are enabling conferences with spatial audio.

Image Credit: Sine Wave

Its full suite of communication tools includes voice chat, instant messenger, and in-world email. It has video conferencing, media sharing, and desktop sharing tools. It has a diverse range of fully customizable avatars and scenes. You can get around just by pointing and clicking on the environment.

It also has event management tools to facilitate conversation and agenda flow, branded interactive exhibition stands, and private meeting rooms, available for rent by sponsors. It has environments including dance clubs, beach and mountain retreats, casual games, quiz shows, and live music/comedy shows. It has an integrated shop where brands can upload and sell their content to customers for real cash.

It gives you the ability to seamlessly license and import any item from the Unity Asset Store (Sine Wave is a verified partner of Unity). The iOS and Android version of Breakroom is in closed beta and Breakroom for consoles and the Oculus Quest 2 coming soon. It has LinkedIn and Eventbrite integration, including ticket sales. It also has a self-serve portal for customers to quickly customize and configure their organizations’ Breakroom, as well as sub-licensing agreements which enable Breakroom customers to host and monetize events and experiences to their own customer base.

Frisby said it has been a technical challenge so that people don’t get kicked out of the room, but his team has managed to refine the technology during the pandemic. He thinks conferences are great use cases for the technology because so many people come together simultaneously and push the tech to the limit.

As for High Fidelity, Rosedale believes that the education market will come around, and the whole world will eventually move to better spatial experiences.

GamesBeat

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it.

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  • Newsletters, such as DeanBeat
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Moderne helps companies automate their code migration and fixes

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https://www.youtube.com/watch?v=uR9EPALJKjI&feature=emb_title

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While every company may well be a software company these days, the software development sphere has evolved greatly over the past decade to get to this stage, with developer operations (DevOps), agile, and cloud-native considerations at the forefront.

Moreover, with APIs and open source software now serving as critical components of most modern software stacks, tracking code changes and vulnerabilities introduced by external developers can be a major challenge. This is something fledgling startup Moderne is setting out to solve with a platform that promises to automatically “fix, upgrade, and secure code” in minutes, including offering support for framework or API migrations and applying CVE (common vulnerabilities and exposures) patches.

The Seattle-based company, which will remain in private beta for the foreseeable future, today announced a $4.7 million seed round of funding to bring its SaaS product to market. The investment was led by True Ventures, with participation from a slew of angel and VC backers, including GitHub CTO Jason Warner; Datadog cofounder and CEO Olivier Pomel; Coverity cofounder Andy Chou; Mango Capital; and Overtime.vc.

Version control

If a third-party API provider or open source framework is updated, with the older version no longer actively supported, companies need to ensure their software remains secure and compliant. “It requires revving dependencies [updating version numbers in configuration files] and changing all the call sites for the APIs that have changed — it’s tedious, repetitive, but hasn’t been automated,” Moderne CEO and cofounder Jonathan Schneider told VentureBeat.

Moderne is built on top of OpenRewrite, an open source automated code refactoring tool for Java that Schneider developed at Netflix several years ago. While developers can already use the built-in refactoring and semantic search features included in integrated development environments (IDEs), if they need to perform a migration or apply a CVE patch, they have to follow multiple manual steps. Moreover, they can only work on a single repository at a time.

“So if an organization has hundreds of microservices — which is not uncommon for even very small organizations, and larger ones have thousands — each repository needs to be loaded into [the] IDE and operated one by one,” Schneider said. “A developer can spend weeks or months doing this across the codebase.”

OpenRewrite, on the other hand, provides “building blocks” — individual search and refactoring operations — that can be composed into an automated sequence called recipes anyone can use. Moderne’s offering complements OpenRewrite and allows companies to apply these recipes in bulk to their codebases.

Above: Moderne screenshot

Enterprises, specifically, can accumulate vast amounts of code. One of Moderne’s early product design partners is a “large financial institution” that incorporates some 250 million lines of Java code — or “one-eighth of all GitHub Java code,” Schneider noted, adding that this is actually on the “low to medium” side for what a typical enterprise might have.

“Some of this code is obsolete (e.g. accrued through historical acquisitions), some is under rapid development (e.g. mobile apps) — but the majority represents super valuable business assets, such as ATM software and branch management software,” Schneider said.

And let’s say a company decides to redeploy developers internally to work on rapid development projects — it still needs to consider the core software components that underpin the business and need to be maintained. Moderne automates the code migration and CVE patching process, freeing developers to work on other mission-critical projects.

When Moderne eventually goes to market, it will adopt an open core business model, with a free plan for the open source community and individual users, while the premium SaaS plan will support larger codebases and teams with additional features for collaboration.

The company said it will use its fresh cash injection to grow a “vibrant open source community for OpenRewrite,” expand its internal engineering team, and bolster its SaaS product ahead of launch.

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VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact.

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  • up-to-date information on the subjects of interest to you
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