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Aglet unveils NFT collections for sneakerheads

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Aglet unveils NFT collections for sneakerheads

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Aglet has taken a step further toward its “sneakerverse” — a metaverse for sneaker super fans or “sneakerheads.” Aglet said today it is using blockchain-based nonfungible tokens (NFTs) to create one-of-a-kind virtual sneaker collectibles.

The sneaker startup wants to create a metaverse for commerce that combines sneakers, shopping, and games. (The metaverse is the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.)

Back in December, the company raised a new round of funding. To date, it has raised $7 million since late 2019. It investors include Sapphire Sport, Lakestar Ventures, Forecast Ventures, and angel investors Matt Miesnieks (6D.ai, Niantic Labs), Nate Mitchell (co-founder Oculus, Mountaintop Studios), and Greg Castle (Anorak Ventures).

CEO Ryan Mullins, who started the company in 2018 with Owen Batt, said in an earlier interview that the company is gamifying shopping experiences for sneakerheads.

Mullins is a self-described Sneakerhead, and he owns hundreds of pairs of sneakers that he has been collecting since he was 10. He previously served as director of future trends at Adidas, where he led the innovation strategy.

When it comes to shoes, Aglet has built a platform for existing brands to plug into the experience and for the next generation of sneaker creators to design virtual streetwear and brands. The vision is to give them their own virtual retail shop inside the gaming world and bring their designs into reality.

Above: Aglet is moving into NFT collectibles.

Image Credit: Aglet

Sneakerheads rarely land their desired products in real life, owing to the influx of malicious shopping bots and the overall increased global demand for what ultimately is a limited product. Aglet has created a gamified alternative that offers these passionate consumers a chance to earn in-game currency, compete against other players around the world, and collect virtual sneakers in a game environment. Like with Pokémon Go, you walk around with the app running while you have your shoes on. And it records how much you’ve traveled in your shoes.

You can walk around in your virtual sneakers, but they can wear out. So you’re going to need buy more with your virtual cash. Your sneakers can get dirty, so you have to go to a geo-fenced station in the real world to clean or repair them. You can also find treasure stashes where you might get lucky and find a limited-edition sneaker. You can also get goods from other brands like Adidas or Gucci.

Aglet is trying to create products at the intersection of gaming, fashion, software, and media. In doing so, the company wants to change how people interact with brands in both the virtual and physical worlds.

Over time, Mullins believes Aglet will start making its own real-world shoes. His company is already partnering with an Italian company to do that.

Aglet has a new collections feature, and it will unveil its NFT collection in the future. Presumably, fans will make money by trading those collectibles, including the unique NFTs which can be proven by the blockchain, the secure digital ledger technology, to not be copies.

In the past few months, NFTs have exploded in other applications such as art, sports collectibles, and music. NBA Top Shot (a digital take on collectible basketball cards) is one example. Published by Animoca Brands and built by Dapper Labs, NBA Top Shot has surpassed $500 million in sales, five months after going public to a worldwide audience. And an NFT digital collage by the artist Beeple sold at Christie’s for $69.3 million. Investors are pouring money into NFTs, and some of those investors are game fans.

Last week Aglet released a much-requested Collections feature in its iOS App, designed to allow in-game players to collect and display their favorite virtual sneakers in the same way they aim to do in the physical world.

Ryan Mullins is cofounder of Aglet.

Above: Ryan Mullins is cofounder of Aglet.

Image Credit: Aglet

Launching a special Collection with actual NFTs as rewards returns Aglet to its roots. Three years ago the company, then just an idea and some early prototypes, was called “Sneakercrypt” and sought to put virtual sneakers on the blockchain. However, Aglet elected to focus less on NFTs and more on an experience in which NFTs, digital assets and new commerce and creation experiences can achieve utility. In a statement, Mullins said it’s very cool to see the NFT space explode and he is thrilled to be an active participant in something quite new and still in its infancy.

“We think we have an experience that can provide some utility and democratize access to NFTs,” Mullins said. “That’s why Aglet is celebrating the release of our Collections feature with the announcement of an in-game contest with a reward of Aglet’s first NFTs.”

Players will compete to find virtual sneakers placed at geo-fenced real-world locations using the in-game Aglet map as well as in the Aglet shop using in-game currency earned solely through walking. They will have to explore their outside world and leverage Aglet’s in-app metaverse to complete a special collection of three in-game sneakers. The first 50 players to complete this set will receive a serialized, minted NFT for each of the three sneakers they collected – delivered to the crypto wallet of their choice to do with as they please. The first player to complete the Aglet NFT Collection will also receive an additional one-of-one sneaker NFT.

Aglet has gone with a “proof of hustle” model, where people can earn assets through physical activity.

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Nintendo has some intriguing indie games to fill out the Switch’s future lineup

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Nintendo has some intriguing indie games to fill out the Switch's future lineup

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OK, I admit that I’m a little bummed that we didn’t see an update on Hollow Knight: Silksong during today’s Nintendo Indie World event. But we got enough other cool looking games that I’m not too upset.

Nintendo has done a great job showcasing indies on Switch during the console’s first four years. Along with those awesome Nintendo first-party games, it has really been these smaller digital titles that have kept the Switch’s library looking so attractive. And today, we saw some that I imagine many of us are going to want to download.

Play them soon

A few of them are even coming out later today. The Longing jumped out at me with its moody, hand-drawn art. It also looks like an adventure game of sorts, which sings to this old LucasArts fan. There Is No Game: Wrong Dimension is also coming out later today, somehow looking even weirder than The Longing. It gives me some WarioWare vibes. It looks like you’re playing snippets of minigames.

Above: There Is No Game.

Image Credit: Nintendo

Fez is also heading to Switch later today. This is a classic indie game that should appeal to anyone who enjoys 2D platformers with a heavy emphasis on puzzle-solving. As the Switch continues to become such an indie-focused machine, it’s important to get classics like Fez on the console.

Look at all these games

I also saw a few action games that look intriguing. Skul: The Hero Slayer is a 2D roguelite that gives me a bit of a Dead Cells impression, both because of its pixel art and its fast-paced 2D fighting. Then there’s Aztech: Forgotten Gods, a 3D action game! You don’t often see the indies take on that genre, and its Mesoamerican aesthetic helps it stand out from all the fantasy and sci-fi stuff that we usually see.

aztech

Above: Aztech: Forgotten Gods.

Image Credit: Nintendo

Nintendo also showed off some neat games that focus on story, like Road 96. This one is about a teenager going on a road trip, and its procedural story should make for a lot of replayability. Nintendo closed the show with Oxenfree II: Lost Signals, a sequel to one of the better-liked indie games ever. I was also impressed by Aerial_Knight’s Never Yield, an auto-runner set in a Tokyo-Detroit mashup.

It was an impressive showcase. I know that some Nintendo fans have been worried that 2021 would be a quiet year for the Switch. That may be true when it comes to Nintendo first-party games, but these indies should help keep the system relevant for a lot of players while they wait Breath of the Wild 2.

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USC Games Expo will highlight 70 student games on May 15

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Danny Bilson is head of USC Gam,es.

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The USC Games Expo will debut more than 70 student-made games at noon Pacific on May 15 in a livestreamed online-only event.

The event for the University of Southern California’s video game program will feature returning host Geoff Keighley, creator of The Game Awards. Long-term partner Jam City returns as well. The USC Games program is rated as the top undergraduate game school in the country by The Princeton Review.

The event will be the second time it has been held in an online-only format because of the pandemic. The 70 games are up from 50 a year ago. They’re from students teams who worked remotely and were distributed across the globe.

Continuing the “global” theme, an additional live encore of the expo will stream that evening Pacific time to coincide with daytime in Asia. All interested attendees can register on uscgamesexpo.com for event updates, with North America attendees who RSVP eligible to win prizes, including game codes, during the stream itself.

Above: Danny Bilson is head of USC Games.

Image Credit: USC

This is the fifth year USC Games has held an expo, which covers the video game development programs offered by USC’s Viterbi School of Engineering and the USC School of Cinematic Arts. The Expo will also feature the first hands-on for the 10 projects being developed in its capstone course, the Advanced Games Program (AGP).

The 10 games from the AGP class are:

  • Beat the Beat Up (Oculus VR) — A VR action/rhythm game where you fight to the beat as the star of your own Bollywood blockbuster. The neighborhood Don has sent out his goons to terrorize the locals, and you are the only one that can stop them. You have to impress the critics, including one voiced by Bollywood star Abhay Deol (Zindagi Na Milegi Dobara, Dev.D, Happy Bhag Jayegi). If you rack up your score and clear the streets, you can save the village.
  • Corporate Clash (Mobile IOS/Android) — You can become the richest CEO of 2250. Corporate Clash is a casual mobile strategy game where players are the CEO of a futuristic company that makes widgets for robot consumers. You have to deal with the twists and turns thrown at you by your factory, employees, investors and other demanding groups. Pollute to cut costs but irk environmentalists, or raise prices and upset your customers?
  • Crescendo (PC) — Crescendo is a 2D combat action game where you conduct a musical world through your actions. Travel through an eerie fairy tale setting with music and battle the monstrous personifications of an orchestra.
  • Detour Bus (SteamVR, Oculus Rift/Link) — Detour Bus is a VR construction-comedy game where players build winding highways around themselves to take the Flowers family on a psychedelic road trip across post-infrastructure America. Snap together random road pieces to traverse groovy landscapes, avoid hazardous obstacles, and prevent corrupt Senator Joseph McCarthief from turning all freeways into pay-to-drive tunnels.
  • Larger Than Light (PC) — Traverse shadows by manipulating light in the 2.5D puzzle platform game, Larger Than Light. Escape a haunted school as the sibling duo: Skia the shadow, who can move across other shadows on the wall, and Lux the lightbulb, who can manipulate the size and placement of shadows for his younger sister to platform across. A single player will control both characters, getting them to work together to break away from the otherworldly force trapping them in their school while overcoming their bitter sibling rivalry.
  • Leechbug (PC) — Leechbug is a real-time strategy combat game where players take on the role of the Leechbug, a robotic symbiotic parasite who exists in an alien seascape. Your home is under threat from a polluting force that’s also sapping the will of your fellow undersea denizens. You have to use your powers of possession to free your friends, control their unique abilities synergistically to engage in combat, and reach the surface of the ocean to rescue your underwater world.
  • Pelota (PC) — Pelota is an action-packed online sports game for 2-to-4 players that brings an ancient sport into the interactive medium. Players will be immersed in a Mesoamerican setting as they master the game’s novel physics-based mechanics to get the game ball through a vertical hoop, using everything they have — except their hands — in order to win the favor of the gods.
  • Snowshoe Thompson (PC) — Explore the snowy Sierra Nevada mountains in The Trials of Snowshoe Thompson, a skiing expedition game set in the 19th century about an immigrant traversing the elements and laying the groundwork for what would become the U.S. Postal Service. During 1856, Snowshoe Thompson sets out to aid his new community as a mailman cross-country skiing across the Sierra Nevada mountain range, connecting the wild west with the wider world.
  • Sweeping the Ruins (PC) — Sweeping the Ruins is a two-player co-op strategy and combat game that let’s players engage in asymmetrical combat with an overpowered behemoth inside a dark and deep dungeon. Armed with no weaponry, two players will rely on their wits and use environmental traps to work in tandem to take down the beast. Players will need strategic coordination, situational awareness and teamwork to defeat the massive enemy and prevent the destruction of their nearby homeland.
  • Wheelin’ & Mealin’ (PC) — Wheelin’ and Mealin’ is a two-player co-op driving-and-cooking game that blends tooling around a bright, colorful cityscape and cooking fantastical dishes. Players can maneuver a souped-up race car and immerse themselves around a fantastical city to create crazy dishes that satisfy their customers in order to rise to the top of the restaurant world.

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Nvidia forms Inception VC Alliance to connect AI startups with venture capital

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Nvidia forms Inception VC Alliance to connect AI startups with venture capital

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Nvidia has formed its Inception VC Alliance to connect AI startups with venture capital. The move will help connect more than 7,500 startups in the company’s Inception program for AI tech with venture capital firms.

Jeff Herbst, vice president of business development and head of Inception at Nvidia, unveiled the alliance today at the AI Day for VCs event during Nvidia’s annual GTC 21 conference. Nvidia CEO Jensen Huang unveiled the company’s latest products on Monday in a keynote speech where he talked about the company’s new Grace central processing unit (CPU).

“We always felt a very strong connection to the ecosystem. We give them technology, we introduce them to our 150 different software development kits, we give them joint marketing, we introduce them to investors,” Herbst said in an interview with VentureBeat. “We give them Cloud Credits. We give them discounts for GPUs.”

Above: Nvidia’s Jeff Herbst (top left) leads a panel on AI startups at GTC 21.

Image Credit: Nvidia

AI adoption is growing across industries, and startup funding has been booming. Investment in AI companies increased 52% last year to $52.1 billion, according to PitchBook. The Inception AI startups are up 9 times from 2016, Herbst said.

The alliance aims to help investment firms identify and support leading AI startups early, as part of their effort to realize meaningful returns down the line. The goal is to educate VCs about AI opportunities and nurture startups, Herbst said.

inception 2

Above: Inception has more than 7,500 AI startups.

Image Credit: Nvidia

“AI is growing like a weed. We’re over 7500 companies, and it’s not going to be long before we’ve doubled that,” he said. “The ecosystem is clearly exploding. And VCs are a super important part of it. Startups need VCs, and VCs need startups. It’s just that simple fuel for startups to grow. We have thousands of VCs that are already part of our ecosystem, but we’ve never formalized the partnership with them until now.”

Founding members of the alliance include venture firms NEA, Acrew, Mayfield, Madrona Venture Group, In-Q-Tel, Pitango, Vanedge Capital, and Our Crowd. More VCs can apply here.

nvidia panel 2

Above: Nvidia’s Inception AI startups by industry.

Image Credit: Nvidia

The Nvidia Inception VC Alliance is part of the Nvidia Inception program, an acceleration platform for startups working in AI, data science, and HPC. These startups represent every major industry and are located in more than 90 countries.

Among its benefits, the alliance offers VCs exclusive access to high-profile events, visibility into top startups actively raising funds, and access to growth resources for portfolio companies.

“It’s both a corporate goal and a personal goal to extend this ecosystem around the world,” Herbst said.

nvidia panel 3

Above: Nvidia’s Inception AI startups are from the green countries.

Image Credit: Nvidia

Nvidia currently counts about 40 companies it has invested in directly. Around 300 Inception companies are making presentations at the GTC 21 event, which is expected to have an online audience of about 150,000. And around 35 of the startups are in emerging markets, Herbst said.

“Is there parity in the world with AI startups? No,” Lopez Research analyst Maribel Lopez said on the panel. “Do we have a long way to go? Yes. But I’m seeing exciting things like Cuda, a fintech startup in microfinance in Africa.”

These startups are using AI for a wide range of tasks, like figuring out what percentage of fisheries in the world are operating illegally.

“Now that Jensen has shown the roadmap, people know that Nvidia is a complete platform, with CPUs, GPUs, DPUs, and everything that enables these startups to do their life’s work.”

nvidia panel 4

Above: Nvidia’s Inception AI startups over the years.

Image Credit: Nvidia

On Monday, Herbst moderated a panel on investing in startups around the globe and the need to create a more diverse ecosystem for entrepreneurs. He estimated there are 12,000 to 15,000 AI startups around the world and said Nvidia is only in touch with about half of them through Inception.

“It’s an open invitation to join our ecosystem,” Herbst said. “Nvidia loves startups.”

Herbst said about 16% of Inception members are part of the health care industry. Growth areas include robotics, self-driving cars and trucks, and data science.

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