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A Melbourne Neighborhood Synonymous With Affluence

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Ask anyone from Victoria, Australia, what the wealthiest part of Melbourne is and you will resoundingly hear one name: Toorak.

That’s because Toorak’s position as Melbourne’s most elite neighborhood is irrefutable and has been from around the very beginnings of the state of Victoria, which separated from New South Wales in 1851 and 50 years later became part of the Commonwealth of Australia.

The Toorak House, the neighborhood’s namesake and a mansion built by wealthy merchant James Jackson, was completed in 1849 and by 1854 had become the residence of the first Governor of Victoria and his successors, beginning the long list of notable residents that includes some of Australia’s most elite citizens.

Throughout the 20th century, Toorak continued to be the site of extravagant new mansions, many of which remain today. By the 1950s, however, Toorak’s postal code had become so desirable among prospective residents that larger developments were demolished to make way for luxury townhomes and flats.

Today, Toorak’s reputation as one of Australia’s most premier neighborhoods has not faltered, but it has become more inviting and hospitable. Excellent schools and charming parks are among neighborhood draws. Well-planned commercial strips like Toorak Village offer popular shopping and food for all.

The home styles in Toorak

The associations with “old money” derive from both the long list of wealthy inhabitants and the old world opulence of the estates seen around town.

These mansions—often tailored in the neo-classical, Italianate or colonial styles and incorporating contemporary features—can have such luxury features as tennis courts, botanical gardens and wine cellars, with some of the grander estates having ballrooms, libraries and cinema theaters.

While Toorak may be famous for its mansions, there is a wide variety of residences available, including townhomes and walk-up flats. Although these options may be smaller in size, they are no less deluxe.

Apartments can often feature many of the same luxury amenities found in mansions—large terraces with views of the Yarra River, kitchens fitted with Miele appliances and four-car garages.

“There’s a sense of space and quality,” said Ken Jacobs, a broker for Private Property Global. “You’ve got the grand old homes, but even flats are on these large blocks of land.”

The home prices in Toorak

Toorak has consistently been one of Australia’s highest-earning neighborhoods, topping the list for many years, and this is reflected in the housing prices.

According to PropertyValue, the median sale price in Toorak in 2020 was approximately AUD 4.6 million. To put that into perspective, Kooyong, the second most expensive suburb of Melbourne, had a median sale price of AUD 3.4 million in 2020.

A one-bedroom apartment (studios are all but non-existent) goes for around $400,000, though the price can be much higher depending on size and amenities.

Three-bedroom apartments and single-family homes make up the middle price points and average around 400 square meters.

The most expensive real estate is large homes and estates, which can be found for around AUD $10 million, though mega-mansions have sold for upwards of AUD $50 million.

The vibe in Toorak

“Toorak can be more conservative in feel than say, South Yarra—it’s more residential and it’s very family-oriented,” said Jacobs. “But it also feels very cosmopolitan.”

Although the heart of Melbourne is just across the river, with many options for nightlife, art and events, Toorak also has offerings of its own many of which are found in Toorak Village, a strip between Wallace Ave. and Grange Road with over 270 shops and business.

Here, you can spend the afternoon shopping at boutique stores, like Alexander’s Tobacco Shop, which dates to 1884, or take the art walk showcasing original paintings, drawings and mixed media in over 70 store windows.

The schools in Toorak

All of the schools located in Toorak are independent, save for Toorak Primary School, which has an enrollment of about 420 students in grades P-6.

Independent schools in Toorak are some of the most renowned in the whole country. They include St. Catherine’s School, a non-denominational Christian boarding school for girls, and Geelong Grammar School established in 1896.

St. Kevin’s College, a Roman Catholic all-boys primary and secondary school, has four of its five campuses located in Toorak. The school has consistently ranked among the highest scores on the Victorian Certificate of Education (VCE).

In 2020, Loreto Mandeville Hall, an all-girls Catholic school, ranked 7th in VCE scores, with seven students receiving the Premier’s VCE Award.

The Geelong Grammar School, established in 1855, is one of the most expensive schools in Australia and has had acclaimed faculty, including former headmaster John Elliot Lewis, who oversaw the education of Princes William and Harry while at Eton College in Berkshire, England. The princes’ father, Charles, Prince of Wales, is a former student, having attended Geelong Grammar School in the 1960s.

Toorak’s sights and surroundings

The Central Business District, where many Toorak residents work, is located roughly 7 kilometers northwest from the neighborhood and accessed on State Route 20.

On the northern end of the neighborhood is Heyington Station, which runs on the Burnley Newport Line and can also get you to CBD in about 20 minutes.

Approximately 125 miles to the east is Yarra Ranges National Park, a lush rainforest where you can see a wide variety of wildlife, including kangaroos, wallabies, and wombats.


Private Property Global is an exclusive member of Forbes Global Properties, a consumer marketplace and membership network of elite brokerages selling the world’s most luxurious homes.

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Real Estate

Seven Steps To Running Your Real Estate Business On Auto-Pilot

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Kevin is the Founder of Marker Real Estate, an innovative firm with a transparent, inclusive, client-focused strategy.

If you grew up in the 1990s as I did, you might be familiar with a video game called Cruis’n USA, an auto racing game with multiple checkpoints. I once heard someone compare Cruis’n USA to running a business. 

In the game, each checkpoint has a time limit. If you don’t reach a checkpoint before the timer hits zero, the game ends, and you’re out of the race. Business is similar. There are checkpoints (business goals and objectives), and you have to reach them in time. But how do you navigate your way through multiple checkpoints as easily and quickly as possible? 

Here’s how to put more of your work on cruise control so you can fly through your checkpoints faster than ever before. 

1. Choose one CRM and use it religiously.

Choose one customer relationship management platform (CRM), investigate its features and customize it until you’re comfortable using it. Don’t worry about using all the features because it can be overwhelming. I focus on notes and task reminders.

There are lots of CRM options on the market. A good one will provide you with information from prospecting calls and assist with communications (e.g., auto texting, email drip campaigns, video messaging and follow-up scheduling). Also look for a platform with access to clear dashboards and analytics. Having a full line of sight on your past activity, current efforts and future activity is a must.

2. Automate communications with potential leads.

There’s a limit to what a single person can do, so if software can take over some of the repetitive, time-consuming work, let it. For example, every online inquiry we receive results in an automated text, email and live phone call. 

We also recently started testing a brand new software that uses artificial intelligence (mainly text and Facebook messenger) to communicate with prospects. In our case, we use it to answer buyer and seller questions like “What’s your price range?” and “What’s your time frame for buying?” The messages come from my account, so the client experience is seamless and it feels like they are talking to an experienced agent. 

3. Create a lead generation system.

The turnover rate in my industry is extremely high. I support my own agents and head off frustration and failure by providing them with quality leads. 

Whatever your industry, if you’re in sales, generating leads is essential. If you have employees, generating leads for your sales team is also crucial. The challenge is to constantly generate quality leads with the lowest possible investment. Thinking outside the box is the best place to start.

4. Make your first admin hire.

For office tasks that can’t or shouldn’t be automated, an administrative assistant will pay dividends. This person can process paperwork and manage HR-related tasks. With these jobs covered, you’ll have more time to step away or give your attention to dollar-producing activities. Also, a good administrator doesn’t just fill out forms. They also keep a finger on the pulse of the business, offer advice and alert you to problems.

Of course, some of us have a problem “letting go.” A good way to overcome this problem is by writing down all your tasks every hour for a week. Separate the tasks into two groups. Add all the tasks you want to keep to Group A. Everything else goes into Group B. Group B tasks will become the basis of your job description for an admin assistant. Depending on your workplace setup, also consider hiring a virtual assistant. They may be just as helpful as hiring someone to work onsite. 

5. Stay nimble and stay lean.

Managing a business is like a carnival act: It’s spinning plates while juggling chainsaws. You have to constantly stay on your toes and quickly move your attention and resources around. You also have to remain flexible and be prepared to take advantage of opportunities should they arise. Keep overhead low. For office space, use a small satellite office that is cost-effective. Also, rather than signing expensive long-term leases, make short-term arrangements. If consumer behavior dictates the need to “cut bait” at a given location, you’ll avoid being saddled with the expense of a space you no longer need. 

6. Take yourself out of production.

This step takes the most courage by far, and if you’re a control freak like myself, it may be the hardest thing you’ll ever do. But if you want to succeed, you need to give yourself the option of stepping out of production. If your business relies upon you doing all the deals, you won’t have time to automate and build an empire. 

7. Stay hungry.

Once you’re out of production, have leads flowing in and systems in place, it’s easy to get complacent. Things might seem good now, but you need to stay hungry. Costs might suddenly increase. Essential people on your team might quit. The market might shift. Stay alert and keep yourself sharp. Always be ready to jump back into the trenches if you feel the heat coming around the corner.


Forbes Real Estate Council is an invitation-only community for executives in the real estate industry. Do I qualify?


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Real Estate

How To Keep Your Business From Being Derailed By ‘Shiny Object Syndrome’

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President, Royal Lepage Connect Realty | CEO, Aligned Agent Academy, Top 50 Women in Canadian Real Estate REP Magazine.

From keeping up with multiple social media platforms to constantly changing algorithms and desiring to reach anyone and everyone in their market, real estate agents can get stuck in “shiny object syndrome.” I’m no exception — I’ve been eager to try every new marketing tactic that pops up in the digital world, too. But I often remind myself that just because it’s working for some people doesn’t mean that it’s going to be the right thing for me and my business.  

If you’re finding yourself constantly looking and comparing to see what others are doing, feeling the pull to jump on the bandwagon of what is new and hot or catching yourself wanting to make a change in brokerage/team because you’re not seeing the results you want, chances are what you’re experiencing is shiny object syndrome.  

There’s nothing wrong with exploring change and trying new things, but if they aren’t in alignment with your business and beliefs, they won’t do you much good. In fact, the end result might mean you end up derailed from your original goal. Let’s talk about what shiny object syndrome really is and how to align yourself when you find it happening. 

How We Get Derailed By ‘Shiny Objects’

Our brains are wired with mechanisms to keep us safe and efficient. When your decisions and actions are aligned with your goals, you experience ease and productivity. The problem with new, shiny objects is that your decision to act on them is usually driven out of impulsivity, which means you’re likely not working in alignment. Working in alignment with how your brain works best helps you to stay on track and achieve the results you want.

But we’ve all been there. You start your day with a rock-solid to-do list, only to find yourself scrolling through your phone wondering whether or not you should buy a greenscreen and start learning how to make Reels and TikToks. Before you know it, you’re caught in the web and instead of focusing on the pillars of your business that will help you achieve your goals, you end up with nothing to show for the time you put in. In the absence of clarity and focus on the goals that are meaningful to you, you’re easily distracted by shiny new objects. Is it you? Are you doing something wrong? Is it them? Are they really doing better than you? Maybe it’s a bit of both?

Grounding In Alignment

Here’s the thing. Everything works if it works for you. For long-lasting results, you have to ground yourself in what you want your career and your business to look like. When you feel pulled into the next hot thing, take a moment to ask yourself these questions:

• Where is your business headed?

• What operations systems do you enjoy?

• What marketing tactics do you enjoy?

• What social media platform are you most comfortable with?

• Where have you seen the most growth in the past?

Getting clarity on where your business is going is the most important. If you don’t have an end goal or vision, you don’t have a way to get there. You’ll be wandering aimlessly without a strategy. Once you nail down your vision, you can align any other systems or tools into your overall business strategy. This isn’t to say you’ll never change your tools or systems, but you should spend more time researching things and feeling out if they align with your strategy. If they do, you can implement them as part of your business plan at a later date, or delegate them when you hire someone. You don’t need to keep up with every shiny object out there. The latest thing might not be what you really need.

Clarity And Overcoming

So how do you get clarity and realize when you’re getting derailed? When you feel yourself getting pulled in a new direction, stop and ask these questions:

• What am I feeling right now?

• Am I feeling centered?

• Am I feeling grounded?

• Is this an opportunity for research or do I just feel pulled?

• Am I falling behind in my business, or just distracted?

• Am I comparing myself to someone else with no real basis?

If your answer amounts to anything other than “I am clear. This makes sense for my business,” you’re getting derailed. Take a moment and go back to the vision of your business. Confirm what systems and tools already align with your vision and feel doable for you. If the shiny new object does seem like it could fit into your business strategy and how you operate best, think on it and set a time to make a decision. With this method, you’ll stay on track with your goals and be intentional. It’ll make you a better real estate agent, and especially a better leader in the end. 

We can all get caught up in shiny object syndrome. It’s how we react, realign and get clear on our goals that matters. Separate the small success of a new tool or platform from the steady growth of businesses that have stood the test of time. There’s no magic wand to fix an issue in your business; it has to start with you.


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Real Estate

Can You Influence Your Own Luck?

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Andy Hochberg is the CEO and Managing Principal of Next Realty, a Chicago-based real estate investment and management firm.

More than a decade ago, I concluded that the adage “location, location, location” was outdated — apologies to its presumed author, Lord Harold Samuel. In the aftermath of the Great Recession, I made the case that other factors, specifically liquidity and luck, had earned their rightful place alongside location as key influencers for successful real estate investing.

Location will always be a critical component of any acquisition strategy. Without a good location, an investment could face insurmountable challenges. Liquidity is necessary for those times when unexpected capital expenditures may be required to fix a property defect or replace a relocating or bankrupt tenant. Finally, it never hurts to have a little luck on your side. Thus, the evolution of a new industry standard bearer: location, liquidity, luck.

Twelve-plus years later, the phrase is as relevant as ever. Yet in terms of investing, those three factors aren’t truly parallel, particularly when you consider control and predictability.

Real estate investors strive for predictability and control. It allows them to build and substantiate an investment thesis. Investors can control location by acquiring properties whose barriers to access limit competition or those that are directly in the path of progress. Similarly, savvy investors control liquidity, or at least take steps to make it more predictable.

Luck, however, is different. Luck is not a commodity to be bought or traded. Some contend you either have it or you don’t. I have concluded that while luck is unpredictable and cannot be controlled, there are things investors can do to be prepared for and enhance the ability to be a beneficiary of luck. Some of those things, based on an investment track record spanning more than 20 years, include:

• Being open-minded about potential solutions. Remember, unique times call for unique considerations. Evolve; don’t stay static.

Being visible and connected so that luck can find you. People aren’t mindreaders; you must be out there so people know you are an option.

• Adhering to your strengths and tolerance for risk. Don’t force things to influence your luck unless it is consistent with your core practices.

• Remembering the fundamentals. For all the evolving you and the market may do, the industry is cyclical; fundamentals will always be important.

Following are three examples of how our firm has created our own luck with these principles in mind.

Good and lucky with help from the government: There are scenarios in which good luck triumphs over bad. One of our assets had been leased for more than 30 years by a single tenant that ultimately went bankrupt. The 50,500-square-foot property occupied a premier location in the heart of one of Chicago’s well-established and highly sought-after residential neighborhoods.

While the property drew interest from traditional retailers, it also attracted the attention of the healthcare community, including one organization seeking to further establish a foothold there. A potential roadblock, however, was the pending potential merger between that healthcare provider and a competitor. We also understood that a governmental ruling could block the merger, increasing the importance and value of our property to the one healthcare provider. Luck was on our side: the merger was denied. Our site ultimately became the site of choice, and ultimately the flagship for a large healthcare system. We were open-minded and adhered to our tolerance for risk knowing that regardless of the merger, we had an attractive retail location.

Good and lucky with help from the tax code: One of the most successful deals we ever completed started with a +/-7 acre land acquisition in Alexandria, Virginia. The parcel was directly in the path of growth and progress, just ahead of a significant housing boom. The combination of the housing boom and the presence of a buyer with a need for a 1031 exchange — with limited time to complete the exchange — enabled us to sell the asset on favorable terms. In addition to a great site, we were visible and connected, which helped create a successful outcome.

Good and lucky with help from demographics: Sometimes the luck that happens results from the strategy you develop to overcome a potentially disastrous outcome. This may be best exemplified by the acquisition of a lifestyle center in Chicago’s northern suburbs. While fully occupied, our due diligence raised concerns over the future tenancy of the largest tenant, a national bookseller. We took a calculated risk, believing that we would be able to secure a new tenant with greater financial strength and stability to replace the original tenant. There were advantages and flexibility to the space as it offered a unique, two-story layout. Being open-minded about a potential solution, we helped shape the concept of medtail space in Chicago with a 40,000-plus-square-foot lease to a large, well-known healthcare provider within months of acquiring the center.

In the absence of certain levels of predictability and control — an increasingly common characteristic in today’s market — real estate investors need every competitive edge, and every bit of luck, possible. Just as you can’t predict when a large anchor tenant may have to file for bankruptcy and leave a significant hole in a property or portfolio, no one can tell when, out of the blue, a tenant comes along with a requirement that absorbs a significant block of space.

While luck can’t be bought or sold, investors should understand how they can influence it, or recognize the opportunities to seize it when it comes along. At the end of the day, sometimes success comes from being lucky rather than simply being good.


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